Why is social media important to YOU, the small business owner or entrepreneur? A brief overview of what social media is, understanding the relevance in marketing your business, the basic elements and how to get started.
Having a solid social media marketing plan is a must. A plan assures you set clear goals and don’t get into overwhelm. It also gives you a way to track and measure results. You can implement your plan in stages over a period of several weeks or months. An overview of target market definition, niche, goals and introduction to social media strategy.
The blog is the central hub of your social media strategy. Your blog is the home for all your content (articles, blog posts, video blogs) that you will be sharing with your networks. Learn why the blog is so important, what to write in your blog and how to use WordPress to create our own blog in minutes.
Facebook has over 800, 000 (nearly 1 billion!) users, and about 50% of them log in every day, making it is the second most trafficked website in the world apart from Google. Ten million people “like” Facebook business pages every day. Facebook is also the largest photo sharing site in the world. Seventy percent of Facebook users are outside of the United States. The fastest growing age demographic on Facebook is the 55-65 and we know that these people have more degrees, they’re likely to be more educated, more mature and they’re likely to have money to spend.
Learn the difference between Facebook personal profile and Facebook Pages for business.
Facebook pages for business.
Twitter is considered a micro blogging site. It is considered that because you are able to post updates about what you’re doing in 140 characters or less. It’s also a community site where you can build relationships. It is a community site that you need to participate in by posting, connecting, and following people.
Linked In is the Internet version of that pile of business cards with a rubber band around them that sits in your desk. The difference is that Linked In makes it easy for you to interact and demonstrate your expertise and make business connections. It’s a place to post your “online resume” and share with others for business and employment opportunities.
YouTube is the biggest video site and is the #2 most trafficked website on the Internet, next to Google. Video is extremely hot in small business marketing right now, and if you haven’t already embraced it, it will soon be a must in your marketing toolkit.
Creating an integrated marketing plan